BAIDU & GOOGLE Research Paper Example | Topics and Well Written Essays - 1000 words

BAIDU & GOOGLE - Research report card ExampleThe reasons of the above outcome are analyzed below emphasis is given on the criteria on which the expansion of Google across the Chinese market was based. The reasons for the failure of Google in the Chinese market are overly critically discussed. Despite its success in the global market, Google has not managed to acquire the dominance of the Chinese market as an advanced seem Engine machine. In fact, in accordance with a report produce by the Search Engine Journal, the share of Google in the Chinese market has been estimated to 32.8% - whereas Baidu controls the 56.8% of the search share (Baker 2008). It should be say though that no significant competition seems to exist in the specific sector it is noted that Baidu and Google control the 90% of the search share in china. ... wever, the period lost has been significant and Google is currently stressful to cover the gap caused because of its short-term exit from the Chinese marke t. However, in accordance with Hotchkiss (2011) the reasons for the failure of Google in China are not just regulatory it seems that the specific search engine cannot respond at to the lowest degree not as effectively as to the technical demands of the specific sector emphasis is given on the structure of Chinese characters and the severe delays that can be reported when using these characters in a Search Engine machine. Moreover, it seems that the development of Google China has not helped towards the resolution of the above problem as it could be perchance expected. The above problem is made clear through the following example in a turn over developed by Hotchkiss (2011) in North America and China the time of response of Search Engines was put under comparison. In the matter of search through Google using Western language a time period of 8 up to 10 seconds has been call for to retrieve the results. However, when using Google China the response to a search query took a bout 30 seconds, and with Baidu over 55 seconds (Hotchkiss 2011). Apart from the time of response, the presentation of the findings is as well problematic referring to Google China. It is explained by Hotchkiss (2011) that the vertical scan (based on relevance) used commonly for checking the results cannot work in the case of Google China instead it is necessary to check the whole list of results in order to select the required one (Hotchkiss 2011). In accordance with the above, the ability of Google to respond to the needs of Chinese people can be strongly doubted. At the next level, the following fact should be mentioned in a recent (2011)